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Drive more tourism through live music

Denne idé er en del af Smart & Close — Circular Data Challenge

29. november 2019

(proposal for Challenge #7)

A rich cultural offering and live events, in particular, are among the top reasons people travel to a specific destination. Finding relevant live events is, however, a time-consuming and frustrating process, particularly in an unfamiliar location.

GigsGuide (https://gigs.guide) was built to promote cultural tourism, help travellers discover the local music scene of their destinations or find new destinations to travel to based on where their favourite artists are performing. The service combines tools to search for transportation and accommodation with a broad event database that currently includes over 100.000 live events across Europe and North America, with more than 1500 events listed in more than 100 locations in Denmark. While our current focus is on live music, our plan is to expand soon into more types of cultural events like Opera, Theatre, Ballet to name just a few.

A more effective promotion of cultural tourism is in line with the UN's sustainable development goal 8.9: "By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products". It creates multiple benefits not only for the travellers but also for the local community and for local businesses. Among other things:

  • It helps local venues and cultural institutions sell more tickets, so they can stay open, support local artists economically and continue serving their entire community.
  • It is a great way to get visitors out to less known/"popular" areas of the city or to choose a completely new destination to visit
  • It is also an excellent way to give people good reasons to visit at any time of the year and not just when there is a festival on.
  • - It is one of the very few ways for tourists to meet and interact with real locals, make new friends and get a better understanding of and appreciation for the place they are visiting (as opposed to all those "do things like a local" activities than no locals actually do), and build a connection with it that makes them want to come back.

We are currently discussing cooperations with the tourist boards of a couple of major European and US cities to leverage our data and tools to help these cities promote their live music offering more effectively to attract more visitors. As we help more people book travel to these cities, we dedicate 10% of the revenue generated by these bookings to a fund aimed at supporting local artists in these cities.

As a Danish company, we would love to work together also with the tourist boards of cities with rich cultural scenes like Aarhus and Vejle, helping provide a more complete picture of what Denmark has to offer to its visitors beyond Copenhagen.