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Presentation for feedback Group 5

Denne idé er en del af VIA INO21 Challenge 1: Stop Littering With Cigarette Butts

Group 5
12. februar 2021

After extensive research, idea creation, and audience testing, Group 5 recommends the use of a cigarette holder with a multi-use filter.  

The background research revealed that more efficient cigarette filters have been around since the 1960s. With the developments in manufacturing and material technologies since then, Group 5 believes that the creation of a more efficient filter is possible. 

By eliminating the need for the smoke to be filtered within the cigarette itself, the entire cigarette industry can adapt to a more sustainable platform in the long run. It would be in their interests to eliminate filters in cigarettes if the user will buy them on their own as it decreases their costs of production and streamlines their processes even further. Furthermore, the cigarette holder has been designed to resemble a cigarette as closely as possible to remove any comfort barriers users may have when first switching to using it. Even if the user decides to throw the reusable filter on the ground after use, by being able to filter the smoke of a whole pack of cigarettes, it will have drastically reduced the amount of litter the same user would produce using conventional cigarettes.