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Life Data Challenge - Powering Public Data to Shape Future Health

Does your company have an idea for a new business model, which can flourish based on Danish public health data - then this challenge is for you!

Access to quality data is crucial for researching and developing solutions for our future health. Denmark is internationally renowned for the quality of its health data, due to the country’s long tradition for registering and journaling patient cases. 

With the Life Data Challenge, The Danish Business Authority,  Digital Hub Denmark, and the Danish Design Centre invite innovators all over the world to bring new ideas for how we can shape the future of health with safe, data-based solutions, designed to improve health and save lives.

100,000 DKK
Launch of challenge call

Launch of the Life Data Challenge

Submission deadline for solutions

Submit your idea before November 11, 12am.

Announcement of finalists

The finalists in the Life Data Challenge will be announced

Workshop for finalists

Workshop at the Danish Design Centre for the finalists

Life Data Challenge Pitch event

At the final pitch event in BLOX, Copenhagen, the finalists will pitch their ideas in front of the jury and keynote speakers. The winner(s) will then be announced.

Erhvervsstyrelsen logo
Digital Hub Denmark
Danish Design Centre logo
Copenhagen Healthtech Cluster

What is the Life Data Challenge?

Life Data Challenge is an open call for business ideas utilizing Danish public health data to develop new and innovative solutions that improve patients' lives. 

Currently, we are moving towards a future where health in all aspects is met with increasing demands for efficiency. The elderly population is growing, and an overwhelming array of new technological opportunities present themselves. Several questions arise: How can we ensure - and improve - quality care for every patient? How can we reduce the time, healthcare workers spend on administration, providing more time for one-to-one human care? How can we empower patients to take even more responsibility for their health? And how can we design these solutions with empathy, focusing on the human behind the patient? 

Businesses with innovative ideas on how to design new business models based on Danish public health data are invited to submit ideas and participate in this Life Data Challenge. 

After an open submission period, five selected ideas (finalists) will be invited to a design workshop at the Danish Design Centre to further develop their ideas and business models. Experts from the design field and experts on the Danish health data will guide the finalists in mapping out value streams in their business models and explore the opportunities and challenges in the realization of their solutions. Furthermore, the workshop serves as a stepping stone for the pitch event which follows a few days later. 

The first prize winner receives a cash prize of 50,000 DKK.
Furthermore, the first, second and third place will receive legal mentoring from experts at a total value of 50,000 DKK.

Data and resources

Denmark has some of the world's best and most detailed health data as a result of our long tradition of recording and journalizing the Danes' diagnostic and treatment programs. There is great potential in bringing these data into play, to create better and more effective treatments, and to add more value to both patients and our community overall. 

The Life Data Challenge utilizes a health data map developed by Copenhagen Healthtech Cluster (CHC), featuring interactive metadata on more than 160 Danish health data registries and the variables they contain. CHC created the data map to ease the overview of administrative procedures connected with identifying and applying for access to Danish health data.

The health data map provided by CHC does not grant access to specific health data but provides an overview of metadata across a large proportion of public Danish health registries and databases. It is possible to search for specific disease areas and the actual content in the databases, i.e. the specific, anonymized, variables that each database holds. This allows both public and private researchers to get an overview of data that are already collected, and to learn about their accessibility and how to apply for access to the original health registers and databases.

A commonly used interpretation of metadata is "data information that provides information about other data" - in short “data about data”. There are many distinct types of metadata, including descriptive metadata, structural metadata, administrative metadata, reference metadata, and statistical metadata.

When defining metadata in health data registries we touch upon a combination of metadata that cross reference the different types mentioned above. The metadata included in the health data map include what is commonly defined as health data by the European Commission (2015).

The definition includes metadata in one or a number of the following categories:   

  • Health information ranging from personal information (i.e. gender and age) to specific disease areas and areas of application (i.e. administration, elderly or population studies).
  • ”Raw” sensor data to be applied on their own or in combination with other data to draw conclusions about a person’s current health condition or individual health risks
  • Information used to draw conclusions about a person’s health condition or health risks (regardless of the accuracy, legitimacy or adequacy of such conclusions)

The metadata that can be accessed via the health data map is anonymized variables in these categories.

Your idea should contain a selected range of metadata from the health data map provided by CHC.

How to contribute to the challenge

What is in it for me? 

As a participant, you get:

  • The first prize winner receives a cash prize of 50,000 DKK.
  • The first, second and third place will receive legal mentoring from experts at a total value of 50,000 DKK.
  • The five finalists will be invited to a full-day challenge workshop with mentoring from subject experts and one-on-one coaching in applying design methods to the solution
  • Finalists will have the chance to test the theoretical framework for a new solution or idea and receive feedback from leading Danish and international experts.
  • Finalists will pitch in front of top actors in the Danish healthcare system and the international jury at the pitch event and award ceremony in November 
  • Participants will have the opportunity to connect with national and international networks in health and tech

Who can participate?

In short, all companies with a great idea can participate in this challenge.

Both small and medium-sized companies, as well as large corporations, preferably with experience in working with data in the field of health, can participate in the Life Data Challenge.

Perhaps you are working in a small company that sees the possibilities and challenges of working with Danish health data. You may have worked on a solution for a long time, but never had the chance to take it to the next level. Or you are perhaps exploring a new business area where Danish health data could be the game-changer.

What does it take to win?

Your submitted ideas and solutions will be assessed by our jury of leading experts in the field of health data and judged according to the following criteria. The five finalist ideas will be selected on November 15, and the winner(s) announced at our pitch event and award ceremony on November 29.

Selection criteria:

  • Innovation and novelty of the solution
  • Use of Danish health data, and supporting data sources
  • Value for users 
  • Scalability and business potential of the idea
  • Feasibility and initial roadmap of the solution

Challenge process

Step 1 - Sign up for the Life Data Challenge

To participate in this challenge, you have to upload your idea/solution here on You need a user profile, please sign up for a profile here


Step 2 - Upload your idea 

Spend some time reviewing the potential data sources and think about an idea.

We will help you get there, but you do have to  provide a well-thought-out concept that we can base an initial evaluation on. Please follow our guide for submission.


Step 3 - Get selected for the Life Data Challenge

The five selected finalists will be notified directly. The jury will make an assessment of all submitted ideas based on the selection criteria above. 

In the submission guide you will find supporting questions to the selection criteria and an overall guideline for the content of your submission.


Step 4 - Life Data Challenge Workshop

The five finalists are invited to a full-day Life Data Challenge Workshop at the Danish Design Centre on November 26th in Copenhagen. International participants will have the opportunity to participate online, but we encourage the five finalists to be present at the workshop. 

The workshop includes mentoring from subject experts in health data and design of innovative health solutions,  and hands-on coaching in applying design methods to your solution. The methods will enable finalists to visually prototype their ideas and solutions in a way that puts the user first, while still prompting you to specify which datasets your idea will be based on (including which variables in particular), and how you plan to correlate them with each other to create concrete value for specific stakeholders. Furthermore, the intuitive tools will help you visualise pain points,  the stakeholder landscape, economic flows, and the understanding of the broader societal context that is essential in order to realize your idea. 


Step 5 - Final pitch event 

The five finalists present their ideas in front of the jury at an event hosted by the Danish Business Authority and the Danish Design Centre in Copenhagen. The winner is awarded a cash prize of 50,000 DKK. Furthermore, the first, second and third place will receive legal mentoring from experts at a total value of 50,000 DKK.

The final selection of the winner or winners is based on the same selection criteria as for the finalists, with one exception: Teams are also assessed based on progress made (either technical or conceptual) with their idea during the Life Data Challenge-workshop. 



The best ideas and solutions in the Life Data Challenge are going to pitch in front of a  jury of leading expertise in healthcare, tech, and business to ensure that the finalists and winners of the challenge are equipped to create the best health solutions of tomorrow. The task of the expert jury is to assess ideas and solutions at the final pitch event, and decide who should win the main prize. 

The members of the expert jury of the Life Data Challenge Challenge are:

Henning Langberg
Director of Copenhagen Healthtech Cluster 

Ann Rosenberg
Senior Strategic Business Process Management Consultant, SAP Next-Gen

Lars Frelle-Petersen
Director, Confederation of Danish Industry

Bettina Maisch
Senior Key Expert Consultant, Siemens

Jan Madsen
Professor, Deputy Director, DTU Compute

Jesper Grønbæk
Founder and CEO, Health Tech Hub


Henning Langberg

Ann Rosenberg

Lars Frelle-Petersen