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NewGen Innovation Challenge

NewGen Innovation Challenge: Contribute to an economically sustainable healthcare system.

What if a patch could inform you about your health – even before you get ill? What if an algorithm could predict the development of diseases? And what if a home test could replace a hospital visit?

If we’re to continue providing healthcare at a world-class level, we’ll need creative and innovative solutions. Share your idea and be a part of the new generation of healthcare innovators.

The grand finale

We have received at ton of incredible ideas and we’re in the process of picking the very best of the bunch. Three finalists will be invited to the grand finale on September 14th. Here they get to pitch their idea in front of an audience and a jury, and the proud winner of the NewGen Challenge will be found.

The great responsibility of picking the winner will rest on the shoulders of our awesome jurors. The jury is co-founder of Radiobotics Stine Mølgaard, Member of parliament Stinus Lindgren (RV), entrepreneur and Ph.d. Martin Vesterby and business developer at Roche Susanne Mortensen.

We look forward to finding a winner!

Our healthcare system is under pressure

With the number of elderly and chronically ill patients increasing, as well as rising costs due to technological advancements and patients expecting higher service quality, the economic resources available to healthcare system are being exhausted. Health care spending rose by 69% to 189 billion DKK between 2000 and 2017 (Danmarks Statistik, 2019). The development requires that we think of new and different solutions to help secure the future of our healthcare system.

Fewer resources and better outcomes

Therefore, Roche partnered with a series of Danish Universities to challenge students and early start-ups to develop ideas that can contribute towards economic sustainability in our healthcare system.

The solution could be anything, from an algorithm that predicts a disease, a home-testing device that can save patients time out of medical facilities, or something previously unheard of that can avert disease.

Example of a sustainable idea

HealthDrone is an example of a sustainable idea. The idea is a collaboration between the University of Southern Denmark and Odense University Hospital. By using AI and lightning-fast internet, it enables the transport of blood tests between islands and large hospitals, which reduces transportation time from 12 hours to 45 minutes. HealthDrone thereby helps conserve resources and provides better treatment of patients and fewer hospitalizations.

As part of the NewGen Innovation Challenge you get to:

  • Contribute to the future of the economically sustainable healthcare system
  • Receive training on how to deliver a killer pitch
  • Present your idea to leading entrepreneurs in the industry and gain their input.


10.000 DKK. + besøg på Roche Innovation Center DK



Participants are offered individual coaching

Submit idea


Finalists are selected

Deltagere modtager pitchundervisning i Odense


Finaleevent i afholdes i København